Apple’s New App Makes Video Editing Stupid Easy

Clips lets you easily caption videos with your voice, add animations, and drop in a soundtrack.

Apple’s adding another mobile video editor to the mix: Clips. It’s the Goldilocks of Apple’s video editing apps – not too simplistic, but not too complicated either. The free app, set to launch in April, is more customizable than the automatically generated slideshows made by the Photos app’s “Memories” tab, but less complicated than iMovie.

I can see where Clips would be useful. I've taken a gazillion hours of GoPro/iPhone footage that have never seen the light of day, because of the headache of sorting and editing the video. But with its pre-built animations and an easy drag-and-drop timeline, the new app makes vacation/home video creation seem less daunting and more enjoyable.

The app has a simple interface: a big “Hold-to-Record” button, a square-shaped live camera preview in the middle, and a variety of animated elements you can add at the top. Photos and videos can be mixed and matched, and you can capture media live or tap into your photo library to create a video. But there's a big caveat: The videos, which are capped at 60 minutes, *must* be square-shaped.

Apple

You can add stylized text, shapes, speech bubbles, and emojis to annotate photos or videos.

You can add stylized text, shapes, speech bubbles, and emojis to annotate photos or videos.

All of the text and shapes are easily customizable. You can pinch to increase or decrease the size, drag the element all over the screen, and edit the text. They’re animated too, which gives videos a ~Ken Burns~ polish.

The filters available in the Photos app, like the vintage-inspired “Fade” and a new hyper-stylized comic book–esque filter, are also offered in Clips.

Apple

Apple

View Entire List ›

Add Comment

*