At Emojicon, Vibrators, Chia Pets, And A Lesson About Democracy

“Reimagining Masterpieces with Emoji” by Yiying Lu.

Caroline O’Donovan / BuzzFeed News

A lot of what was on offer at Emojicon 2016 this weekend — emoji chia pets, the emoji Mona Lisa, an eggplant shaped vibrator — was what would you would expect. With its Emojimprov, Emoji Karaoke, and the Emoji Spelling Bee, the event was billed as a “celebration of all things emoji.” But for the event’s hundreds of attendees, who included copyright lawyers, a MOMA collection specialist, Google, Facebook and Yelp employees, plenty of teenagers, and a balloon emoji artist, the event was more than just a chance to score emoji swag while wearing emoji costumes.

It was also a unique forum for emoji community members to voice their opinions in front of the Unicode Technical Committee, the small but powerful governing body of technologists who read and evaluate new emoji proposals, and otherwise control the future of emoji.

But the emoji community’s enthusiasm for the subject matter goes beyond politics. Emojicon blended the highbrow and lowbrow, from smiling piles of poop to art theory, from vegetable-shaped sex toys to questions of racial inclusion. Emoji are goofy, but they help us express some of our basest emotions. By analyzing how we use them, we can learn a lot about ourselves.

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Democratizing Emoji

Emojicon brought together both the emoji powers that be — like some of the Unicode folks behind the new line of professional women emojis — as well as emoji enthusiasts with little control over the emoji proposal system. This was their chance to propose, invent, design, and draw new emoji nonetheless.

The community’s embrace of democracy was most obviously on display during an Open Mic session on Saturday, when “Internet linguist” Gretchen McCullough made the case for more hand emojis that include American Sign Language gestures. A young man who’s translating the Communist Manifesto into emoji wanted an emoji for the hammer and sickle. Other suggestions included a peacock emoji, biltong emoji, a meditation emoji, and a pretzel emoji.

“A pretzel can mean confusion. Pretzel logic can stand for a plot twist, thanks to its unique shape,” the pretzel advocate explained. “There is no other shape that expresses the confusion or knot that the pretzel stands for.”

In the hackathon room, half a dozen people gathered around a single table were brainstorming new science-themed emojis, inspired by the American Chemistry Society’s charming line of Chemojis. A designer and startup CEO who had hoped to recruit whimsically-minded engineers at the event kept busy sketching out emoji for every planet in our solar system.

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Emoji Get Real

Though Emojicon attendees share an enthusiasm for emoji, they didn’t necessarily always agree on the issues.

After Google art director Rachel Been led a talk on designing emoji, and the different styles used on different platforms, an audience member asked a tough question. Was Google going to keep its pistol emoji, now that Apple notably decided to change its version to a water gun in a recent update?

“We believe in being cross platform, so our gun will stay,” Been responded, somewhat uncomfortably. “A lot of other platforms haven’t changed their gun, so we’re keeping ours.”

Emoji chia pets and emoji balloons aside, this was a serious question. But attendees were more riled up about an updated line of emoji for iOS 10 that Apple rolled out last week. Because the new images are less like symbols and more like illustrations, some people really hate them.

One Emojicon attendee displayed a handmade memorial for the booty-style peach, which will soon be replaced by a more biologically correct, but less anatomically titillating version.

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“I would argue,” artist Niki Selken said during a talk that touched, among other things, on how the brain interprets alphabetic language differently from emoji, “that the new emoji are too detailed. Designers are upset.” In the back of the room, people spontaneously applauded.

Not everyone thinks realism is bad. The men behind Xpresso — a messaging app that generates custom, 3D GIF stickers — said they felt strongly that the more lifelike their animations, the more accurately they were capturing the human experience. COO Govindaraj Malehithlu gave this example: If your wife is mad at you, it’s better if your apology is accompanied by a tiny illustrated version of you kneeling and begging with hands clasped than simply a frowny face.

“It breaks the barrier,” said Malehithlu. “In person is the best communication, but through text and email, there is a wall and a barrier. Your real self, your real emotion, doesn’t come out.”

“Frowning Face EmojiPainting” by Mike Sall

Caroline O’Donovan / BuzzFeed News

Highs And Lows

Emojicon 2016 was like a mashup of an academic conference on linguistics and a Comic Con, and the thrill of that juxtaposition helps explain why a community and a movement has sprung up around emoji to begin with.

During a talk at the event, MOMA’s Paul Galloway described emoji as a place where language stops and art picks up. We use emoji to describe our basest selves, our bluntest emotions — happy, angry, horny, hungry. But in the years since they’ve become a global vocabulary, we’ve discovered that emoji are also a tool for analyzing and understanding our shared humanity in an entirely new way.

Paul Galloway discusses the original emoji set recently acquired by MOMA.

Caroline O’Donovan / BuzzFeed News

Take, for example, the guy using deep learning algorithms to predict which emoji we pair with which words: the ring for “she said yes,” the maple leaf for “420 tonight?”, the trashcan and the flame for “Donald Trump.” Or consider the Emojipedia founder who watched, confused, as the key emoji skyrocketed in popularity, only to discover the spike was driven by the mystical teachings of DJ Khaled — a musical artist whose ultra-positive Snapchats have become the stuff of legend — and his many, beloved “major keys” to success.

Or take Latoya Peterson, who has been working at ESPN on a series of emoji-like stickers that better reflect the black experience in sports and beyond. Peterson, who gave a talk called “The Art of Shade,” discussed how the meaning of symbols like emoji are mutable depending on the community they’re being used in.

“We can’t go back in time and delete 500 years of racism,” she said. “But what’s great about tech is, we’re creating new spaces. We’re creating new worlds.”

Caroline O’Donovan / BuzzFeed News

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