Restrictions will come into pressure February 25 and can cowl all promoting for meals and non-alcoholic drinks excessive in fats, salt and sugar. This may embody merchandise equivalent to chocolate bars, sugary drinks and burgers.
Khan proposed the ban in Could and the mayor’s on-line dialogue platform, Discuss London, obtained 1,500 responses to the session, with an 82% approval score for the proposal.
“It is clear that promoting performs an enormous half within the selections we make, whether or not we understand it or not, and Londoners have proven overwhelming help for a ban on adverts for junk foods and drinks on our transport community,” he stated in a press release.
“It is utterly unacceptable that in a metropolis as affluent as London, the place you reside and the quantity you earn can have a large influence on whether or not you’ve gotten entry to wholesome, nutritious meals. I am decided to alter this,” he added.
Khan additionally famous that weight problems is placing the lives of younger Londoners in danger and putting “large strain on our already strained well being service.” Analysis by Metropolis Corridor revealed that London has a number of the highest youngster chubby and weight problems charges in Europe, with near 40% of kids aged 10 and 11 chubby or overweight.
Kids in London’s poorest areas have been additionally discovered to be disproportionately affected, with younger individuals in Barking and Dagenham nearly twice as more likely to be chubby as kids from the extra affluent borough of Richmond.
Khan’s announcement was welcomed by main well being campaigners, together with chef Jamie Oliver, who described the transfer as “superb.”
Lilli Matson, director of transport technique at TfL, famous that promoting on London’s transport community reaches a various viewers of all ages, and consequently performs an important function within the well being of Londoners.
The announcement comes a day after figures have been launched exhibiting a pointy rise within the variety of kids and younger individuals throughout Britain being recognized with Kind 2 diabetes. Practically 7,000 younger Britons now undergo from the illness, which is straight linked to weight problems.
“Weight problems is a disaster that have to be tackled on a number of fronts, however limiting commercials for these merchandise throughout the TfL community will assist individuals in London make more healthy selections day-to-day,” stated Chris Askew, chief govt of Diabetes UK. “We stay up for these restrictions coming into pressure subsequent yr and hope different transport methods throughout the UK take notice.”