How will Apple comply with up its largest iPhone announcement for the reason that authentic? In all probability with the identical system in additional colours, however we’ll discover out for certain on September 12, based on an invitation reporters obtained Thursday morning.
Most Apple watchers count on the corporate to unveil quite a lot of new iPhone fashions and a launch date for its subsequent iOS operating system through the occasion, held on the firm’s slick Apple Park headquarters. It may develop the iPhone X design and naming throughout its total cellphone lineup, with extra sizes, colours and worth factors, according to Bloomberg. The Apple Watch and Air Pods may additionally get a refresh.
The corporate follows a rhythm with its smartphone bulletins, unveiling a significant improve each different 12 months, and minor updates in off years. Final 12 months, although, it skipped the minor replace to mark the system’s 10-year anniversary. As an alternative of an iPhone 7s, it jumped straight to an iPhone eight and an iPhone X (for the quantity ten, not the letter). It stays unclear how the corporate will deal with system naming going ahead.
The invitation would not give many hints. Its artwork, like time, is a flat circle. It says “Collect spherical” beneath a rose gold coloured halo that appears just like the rings round Saturn. Or the exercise rings on an Apple Watch.
The timing of Apple’s fall announcement has change into as predictable because the occasion itself. Apple has in every of the previous six years hosted a press convention in early September to announce a brand new iPhone.
Tim Cook dinner and different govt tempo a stage in crisp enterprise informal put on, whereas speaking excitedly about how the brand new units are the perfect ever. Jony Ive’s voice narrates a video exhibiting some product being made, however not the manufacturing unit staff making it.
This would be the second press occasion hosted at Steve Jobs theater, a 1,000-seat underground round venue topped with a 20-foot excessive glass and a metallic carbon-fiber roof.
CNNMoney (San Francisco) First printed August 30, 2018: 2:27 PM ET