Nike’s Colin Kaepernick marketing campaign sends ‘horrible message’


See Nike's new Colin Kaepernick ad

President Donald Trump criticized Nike’s resolution to make Colin Kaepernick one of many faces of its 30th anniversary “Simply Do It” marketing campaign.

The president told The Daily Caller on Tuesday that Nike shouldn’t have chosen to feature the former San Francisco 49ers quarterback. Kaepernick began a motion of NFL gamers kneeling throughout the nationwide anthem to boost consciousness about police brutality towards African-People and different racial injustices.

“I believe it is a horrible message and a message that should not be despatched,” Trump stated of Nike’s new marketing campaign. “There is not any purpose for it.”

Nike’s flagship retailer had been located at a Trump property subsequent to Trump Tower in New York Metropolis, nevertheless it closed that location. The corporate introduced final yr that it was shifting to a new location on Fifth Avenue in late 2018. Nike didn’t instantly reply to a request for remark.

Trump famous that Nike is a tenant of his. “They pay a variety of hire,” he stated.

He additionally acknowledged that the selection to make use of Kaepernick was Nike’s to make.

“As a lot as I disagree with the Colin Kaepernick endorsement, in one other means — I imply, I would not have carried out it,” he stated. “In one other means, it’s what this nation is all about, that you’ve sure freedoms to do issues that different folks suppose you should not do, however I personally am on a unique facet of it.”

Trump has been a vocal opponent of athletes who kneel throughout the nationwide anthem to boost consciousness about police brutality towards black People and different racial injustices.

He is stated group homeowners should fire players for taking a knee, and recommended that gamers who do not stand “shouldn’t be in the country.”

Nike delved into the fraught debate this week when it threw its support behind Kaepernick, who tweeted out a photo from the marketing campaign on Monday.

Over a black-and-white image of his face, a caption reads, “Imagine in one thing. Even when it means sacrificing the whole lot.”

CNNMoney (New York) First printed September 4, 2018: 7:37 PM ET

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