Teenagers are over Fb.
A brand new study has confirmed what we have lengthy anticipated: Fb is not the preferred social media web site amongst teenagers ages 13 to 17.
The Pew Analysis Heart revealed on Thursday that solely 51% of US teenagers use Fb. That is a 20% drop since 2015, the final time the agency surveyed teenagers’ social media habits.
Now, YouTube is the preferred platform amongst teenagers — about 85% say they use it. Not surprisingly, teenagers are additionally energetic on Instagram (72%) and Snapchat ( (69%). In the meantime, )Twitter ( adopted at 32%, and Tumblr’s reputation (14%) remained the identical because the 2015 survey. )
In relation to the platform they entry most ceaselessly all through the day, Snapchat is king.
Though the examine was solely carried out amongst practically 750 teenagers in a one month interval beginning this spring, the brand new numbers is perhaps worrying for Fb. The corporate recently rebounded from its first-ever decline in customers within the US and Canada. However total, its world growth has slowed. The 2 international locations account for 185 million day by day customers.
However Daniel Ives, chief technique officer and head of know-how analysis at GBH Insights, argues Fb-owned Instagram-owned is extra vital to the dad or mum firm than Fb itself relating to youthful customers.
“Instagram has captured that demographic higher than anybody may have anticipated,” Ives mentioned. The numbers spotlight “why Instagram is without doubt one of the greatest tech acquisitions executed previously 15 years.”
Fb did not instantly reply for remark.
The survey found lower-income teenagers “usually tend to gravitate towards Fb than these from higher-income households.” The Pew examine additionally discovered smartphone development amongst teenagers has jumped considerably since 2015 — 95% of teenagers say they personal one in comparison with 75% in 2015.
Which may clarify why 45% of teenagers mentioned they’re on-line “virtually continuously,” a stat that has practically doubled because the 2015 survey.
CNNMoney (New York) First printed Might 31, 2018: 3:18 PM ET